Club Studios is the first aesthetically branded skincare brand with products specifically created for sporty girls. We're not repackaging beauty-first formulas and marketing to athletes, we're building our formulas from the ground up so athletes feel empowered when they use skincare that's made for them, for the first time. Women buy skincare for two reasons right now: because it makes their skin more beautiful, and because it looks great on their counter. But athletic women need skincare for a separate reason - because it makes their skin perform well. We create pre-and-post sport skincare products that not only look as good as their beauty-centered products, but are simply formulated to perform better for their needs. Through skincare products that actually work for them, athletic and city women feel more empowered and their skin more seen.
We understand that the skincare industry is saturated. But the problem is, it's saturated under one specific archetype: women's beauty. When we flip the switch on the industry and simple market towards women who desire effective, targeted products and not just a product made for their beauty, women end up feeling more empowered, and their pain point is solved. Additionally, it's not enough to just focus on the formula. Our target audience cares about their skincare - but they also care about how that skincare fits into their aspirational-focused lifestyle. This means that not only does our skincare act as incredible products and formulas - but it's marketed as more than that. It's not enough to simply give them the education on what makes a sporty-formula. What they crave is understanding about who they're trying to become - an active, empowered it-girl.
Put these two desires together - becoming an active it-girl, and needing skincare that performs on this bases - and the intersection is Club Studios. Pre-and-post sports skincare made for the girls that doing things, positioned in the intersection of two rapidly growing fitness and skincare markets.
