Alpha is a tokenless, cross-chain reward engine that lets Web3 apps and brands launch gamified loyalty programs with real utility. It issues USDC-pegged Alpha Points that users earn for actions like staking, shopping, quests, or memes, and redeem across chains, apps, and marketplaces. No tokens to launch, no bridges to manage, no compatibility issues. Alpha turns every user action into liquid, spendable engagement and every redemption into brand exposure.
Alpha is addressing the broken state of loyalty and engagement in Web3 and beyond. Today, most point-based reward systems are siloed, closed-loop, and inflationary. Users earn valueless points they can’t use outside the issuing brand, and every new program starts from scratch. In Web3, it’s even worse: loyalty is often tied to speculative tokens, risky bridges, and fragmented ecosystems that kill user retention and make growth unsustainable. Alpha solves this by offering a tokenless, interoperable rewards layer where brands issue backed, spendable Alpha Points that work across chains, apps, and use cases; finally making loyalty liquid, scalable, and worth something.
Alpha Genesis is currently on Sui testnet. Most impressive points of traction include:
* 72.7 billion Alpha Points issued: proof of massive user interaction and campaign activity
* 1,990 unique wallets: real users interacting on-chain during the Genesis test phase
* 27,693 total transactions: high engagement across staking, earning, and spending flows
* 5,583 staking events: strong user participation in collateral-backed point generation
* 287 perk claims + 370 spending events: showing demand for cross-app redemption
* $216,919 in locked value
* Zero tokens launched, zero bridges deployed, all growth and utility delivered without the typical Web3 baggage.
These metrics validate product-market fit, strong early demand, and a working reward engine that drives real utility, without launching a token.
Proof of Traction: * 72.7 billion Alpha Points issued: proof of massive user interaction and campaign activity * 1,990 unique wallets: real users interacting on-chain during the MVP test phase * 27,693 total transactions: high engagement across staking, earning, and spending flows * 5,583 staking events: strong user participation in collateral-backed point generation * 287 perk claims + 370 spending events: showing demand for cross-app redemption * $216,919 in locked value * Zero tokens launched, zero bridges deployed, all growth and utility delivered without the typical Web3 baggage
